Five Major Trends in the Automotive Customization Market

As interest in outdoor adventures continues to surge, products like the hardshell rooftop tent have become symbols of both freedom and functionality. Whether you're looking for the best rooftop tent to mount on your SUV or a durable rooftop tent that can withstand all-weather conditions, today's auto enthusiasts are not just buying vehicles—they're building lifestyles. And nowhere is this shift more evident than in the booming automotive customization market.

1. Customization Goes Mainstream: A Trillion-Yuan Opportunity

The automotive customization market is accelerating at an unprecedented rate. As China's automotive industry matures and younger consumers reshape expectations, the desire for personalized vehicles has never been stronger. Analysts predict that if customization rates reach 50%, the market size could easily surpass the trillion-yuan mark—on par with established markets like Germany.

In 2022 alone, sales of factory-customized vehicles grew 5.6 times year-over-year, indicating a new era for OEM-backed modifications. Although still a small portion of total vehicle sales, the segment is expanding rapidly and is ripe with opportunity.

2. Younger, Wealthier, and More Open-Minded Consumers Drive Demand

Over 42% of surveyed consumers fall into the high-interest category for vehicle customization. These are typically middle-class professionals from major cities, with stable incomes and a strong inclination toward trying new experiences. Their vehicles—typically priced between 100,000 and 300,000 RMB—are often modified with a budget equal to about 10% of the car's original cost.

From spacious rooftop tents to custom interiors, this group seeks products that blend utility and aesthetics. The most engaged users—predominantly post-80s generations—are particularly attracted to hands-on upgrades, tech features, and designs that reflect their individuality.

3. Events, Communities, and Content Become Key Drivers

Customization today is as much about community as it is about parts. Car meets, expos, and themed brand events are critical touchpoints, not just for product exposure but for building brand loyalty and boosting repurchase rates. Enthusiasts crave real-world modification cases, DIY tips, and user-generated content, making online platforms ideal channels for sharing and discovering information.

For brands offering items like rooftop tents for sale, real user testimonials and detailed product showcases help bridge the gap between desire and purchase, especially when they’re paired with offline activities.

4. Institutional Growth and Policy Support Are on the Horizon

The market is still fragmented, but that's changing fast. Automakers, design studios, and aftermarket part suppliers are all racing to define future business models. As new channels emerge—like DIY garages, authorized dealership upgrades, and standardization of services—consumers can expect a safer, more transparent customization experience.

However, regulations and consumer awareness lag behind. Fewer than 30% of high-interest users understand current customization laws. To truly unlock the market’s potential, coordinated efforts are needed to establish industry standards, streamline compliance, and build trust around modifications—particularly for large items like weatherproof rooftop tents and structural upgrades.

5. Electric Vehicles and Personalization: The Next Frontier

EVs are rewriting the rules of the road—and the modification playbook. With digital platforms and simplified mechanical systems, it’s easier than ever to personalize EVs through software and design rather than complex mechanical overhauls. This trend aligns perfectly with the preferences of younger drivers who value tech-savvy enhancements and rapid adaptability.

Meanwhile, internal combustion engine vehicles continue to benefit from deep mechanical mods and legacy tuning communities, creating a dual-track growth pattern that allows both camps to thrive.

Final Thoughts

With the rise of personalization, the automotive market is entering a golden age of innovation and user-centric design. From aerodynamic kits to easy-to-install rooftop tents, the desire to stand out is reshaping consumer behavior. For brands and service providers, the message is clear: prioritize flexibility, quality, and trust. Those who can deliver intuitive services, compliant solutions, and emotionally resonant products will win the loyalty of tomorrow’s drivers.

SMARCAMP is one of the leading rooftop tent brand in RTT area. Strong R&D team, Semi-auto production line and full set of testing is our advantage,Welcome to buy or wholesale roof top tent, hard shell roof top tent, pop up car tent, car top tent, caravan tent from professional suppliers in China. Our factory offers high quality products made in China with competitive price. Please feel free to contact us for customized service.

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